At JSCA, we have worked steadily to position our institutional brand based on the systematic evolution of our efforts to achieve our mission.

Our Communications and Public Relations Area engaged in a strategic decision-making process that has strengthened our digital presence, SEO and SEM work, and efforts to boost our visibility on social media.

We began this process in 2014 when we updated our website and changed our hosting service. We also developed a presence on new social media, such as LinkedIn.

In 2015, we introduced a responsive website, which means that it can be adapted to various types of devices. We also updated our Virtual Library platform.

One year later, in 2016, we had a new website and moved the Virtual Library to a new platform. We then created the English version of the JSCA website, configured some of our social media platforms and joined Instagram. We also increased on presence in regional and global offline media.

In honor of the institution’s 20th anniversary, we updated our corporate image in 2019. This included our logo and website, which has a cleaner, more user-friendly design.

Despite the pandemic and global crisis, in 2020 we continued to increase our digital presence and strengthened ties with JSCA’s community on each of its social media platforms.

In 2021, we redesigned our communications strategy, establishing five key goals aligned with content areas (Research and Projects, Training and News), the editorial line and KPIs.

In that context, we designed a brand manual and brief verbal identity manual and strengthened our social media presence in terms of both graphics and content as well as our offline presence, especially in print and radio media.

We also bolstered our email campaigns. We have created an internal newsletter called JSCA Today and continue to position Judicial Systems Journal.